After discovering the unique properties of the ingredients from New Zealand through the knowledge of Māori rongoā, Ina Rawa was excited to develop products that incorporate these properties for your skin. 

Each Ina Rawa product is specially formulated to allow you to enjoy New Zealand every day...

Incorporating Māori business philosophy is an important part of acknowledging the traditions and cultures that have come before us.

At Ina Rawa, our mission is centered around sharing New Zealand with the world through our unique skincare products. We believe in creating a routine that takes you on a journey to experience Aotearoa New Zealand every day.

The place to which the company belongs. Ina Rawa was grown from Ngāraratunua, Whangārei. With pristine forests, beaches, wildlife, and Māori culture, it serves as the foundation of inspiration for Ina Rawa products.

Kaitiakitanga is used to describe the act of protecting, caring for, and taking responsibility for something that nourishes people, such as the natural environment. We take pride in ensuring that our packaging is recyclable and made from sugarcane, reducing the impact that Ina Rawa has on the natural environment.

From ethically sourcing production to selling to customers, none of our skincare products are tested on animals to ensure animal welfare. We also exclusively produce our products in New Zealand to maintain strict control over workers' rights and the origin of our raw materials.